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Studio is for full creative control. Instead of a recipe, you get an empty project in the editor: you write each scene, prompt each shot and choose the image or video model for every one. Nothing is generated until you ask for it, so you only pay for what you make. Best for: ads and product videos where every shot matters, mixing several AI models in one video, and videos built from your own footage plus a few AI shots.

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Create a Studio project

Click + From Scratch at the top right of the creator, or Start from scratch in All tools.
The Create Project dialog for a blank Studio project

① Title · ② Aspect ratio · ③ Narration language · ④ Create Project

  • Title (optional) — you can rename it later.
  • Aspect ratio — 9:16 portrait (1080 × 1920), 16:9 landscape (1920 × 1080) or 1:1 square (1080 × 1080).
  • Narration language — the language of any lines you’ll voice. See more opens the full list.
Click Create Project. The empty project opens in the editor.

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Build scene by scene

1

Add a scene

Click New scene in the Scenes panel, or + between two scenes to insert one.
2

Write the line (optional)

Type what the narrator says in this scene and generate the voice — 1 credit per scene. Pick the voice and delivery in the Voiceover panel. Leave the line empty for a silent or music-only scene.
3

Create the media

An expanded scene with text, voice, duration and media

① Text · ② Voice · ③ Duration · ④ Multi-shot · ⑤ Scene media · ⑥ Playback

The video model picker

① Search, filter and sort · ② Price per second · ③ Tier

In Scene media (⑤), choose how to fill the scene:
  • Generate an image from a prompt — GPT Image 2.5 Flare Medium costs 3 credits, or pick another image model.
  • Animate it into a clip with any video model — Veo, Kling, Seedance, MiniMax, Wan, Sora and more. The picker shows each model’s price per second, tier and supported lengths.
  • Upload your own image or video, or pick something from your library.
4

Arrange and finish

Set each scene’s duration (0.5–15 s), camera effect and transition, drag scenes to reorder them, and add captions, music, sound effects, text overlays and your logo — everything in the editor works here. Then render.
A Studio project with two animated scenes

A Studio project with two animated scenes

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Studio or a format?

You don’t have to choose up front: any video made with a format opens in the same editor, where you can add, replace and re-prompt scenes exactly like in Studio.